The brand wants to be transformed from underground gambling clubs into hotel rooms that have been kidnapped and lost. These rooms, perhaps, could be decorated with orchids and a young-looking Mies chair. Inspired by science fiction and far eastern printmaking, this place could be a jazz bar overlooking a lunar launch pad or a wooden mansion in the heart of darkness today. Diablo34 is interested in the process of pressing fire into the skin. And what does this say about desire? Our transparent joys and guilty pleasures it fulfills.