MARKA HAKKINDA

IRO, which means “color” in Japanese, adds a new interpretation to everyday clothes with its different style. French brothers Laurent and Arik Bitton founded the IRO brand in 2004, having decided to leave behind their music careers in New York and enter the fashion world. Combining street fashion with Parisian elegance, the brand adds a new interpretation to everyday clothing with its comfortable cuts, luxurious fabrics and vintage patterns. IRO, which has many stores around the world, has more than 40, including Barneys New York it is sold in the store. ÜRÜNLER
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