taking the definition of sim and target from the Olympic games, Opening Ceremony is the most ‘hip’ brand of recent times with its multinational approach. Carol Lim and Humberto Leon, school friends at UC Berkeley, were inspired by their travels to Hong Kong, quit their jobs in the corporate fashion industry and set out to realize their dreams. In order to share their passion for travel, art and fashion under the same roof, they opened the Opening Ceremony's first store in New York in 2002. Opening Ceremony, It is the most ‘Hip’ brand of recent times that brings American and international designers together and acts as an international creative forum with the boutiques and gallery spaces it has opened. With its multi-national approach to the retail sector, it turns its stores into an exotic Sunday area where international talents display their products, reflecting the spirit of one of the different countries of the world every year, as well as products created by iconic and at the same time young generation designers. Opening Ceremony with this attitude by separating himself from the fashion world, he managed to create a creative environment based on discovery and friendship.