Rick Owens, who creates "designs like music" in his own words, creates a dark romance in his collections where he combines classical styles with gothic touches. While Rick Owens did not attract anyone's attention in the early 2000s, he suddenly caught the attention of the whole world with the leather jacket he wore during a 2002 shoot by Kate Moss for Vogue Paris. Anna Wintour of the American Vogue magazine, which was impressed by Rick Owens' designs, sponsored her for the New York Fashion Week. The Southern Californian designer, who is known all over the world since then, interprets the fact that it is preferred by many celebrities as "People come to me to wear something touching, not a trend." Rick Owens' designs are described as fascinating, more than visible, and messy.