Shoshanna Lonstein, she started to make her designs because she could not find the dresses that fit her own body type. Her designs are sold in many parts of the world today. The New York designer started to make her own halterneck and strapless dress model designs when she could not find the things she wanted. In 1998, she founded the Shoshanna brand under her own name. Adding sportswear and beachwear to its dress collections, the brand is today one of the most popular in the world, such as Bergdorf Goodman, Bloomingdales and Saks Fifth Avenue it is sold in selected stores.