The motto of White Mountaineering is; “One, Design. Two, the benefit. Three, Technology." The Tokyo-based brand's pieces are designed by Yosuke Aizawa. Aizawa is also known for being the former assistant of the famous designer Junya Watanabe. founded in 2006, the brand moves forward by prioritizing fabrics, structure and technical characteristics. White Mountaineering, which wanted to emphasize the decency of sales by bringing together design, utility and technology components. Opened its first store in 2009 and he opened its second store in 2012. In 2011, she introduced her products to the whole world with her Autumn-Winter collection for the first time in New York.