On
Founded in Zurich in 2010, On has revolutionized running with its developed CloudTec® cushioning technology, providing exceptional comfort and performance. Supported by tennis legend Roger Federer, the brand attracts attention with its minimalist design and sustainability vision; thanks to collaborations with cultural pioneer brands like Post Archive Faction and Slam Jam, it has also gained a strong position in the fashion and lifestyle scene beyond sports. Today, On has become a global icon both on the track, in the streets, and in the selection of concept stores.
