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SPORTY & RICH

SPORTY & RICH

Emily Oberg was born in Calgary, Alberta. She moved to New York in 2015 to work as an editorial producer at Complex Magazine. While there, she began developing the Sporty & Rich universe and identity—vintage sportswear laced with luxury. S&R began as an Instagram mood board, then a print magazine, and then a small clothing line. It quickly evolved into a print magazine covering design, love, creativity, and forgotten moments and people. Now, she offers a collection of simple yet thoughtfully designed products that emphasize longevity over immediate relevance.

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