Eli Russell Linnetz directed music videos for Kanye West and photographed the likes of Lady Gaga and Justin Bieber before launching his label, is the founder of ERL. 

Born out of LA’s creative energy, It reflects the heart and soul of the LA where Linnetz spent his childhood. With the creation of ERL, Linnetz, who grew up on Venice Beach, envisioned a unisex label. Like his photography, ERL exudes an air of nostalgia, with inspiration stemming from ‘90s Pixar films, Venice Beach skaters, and the Santa Monica swim team, promises a return to more innocent and simpler times. ERL captures the character, creativity and ease of the Californian coast in every collection - an entirely unique take on all-American dress codes.