The original 740 was an everyday running shoe that could be worn down with heavy mileage and then repurchased. A longtime fan favorite returns from the archives to inspire a whole new generation of fans. The 740 combines familiar elements of 2000s running inspiration—an open-knit mesh upper, segmented midsole, and streamlined silhouette—with embellishments like two-tone colored mesh and angular overlays to give the 740 a unique visual identity. Whether you’re discovering or rediscovering, the 740 is ready to become your next favorite shoe.
Product code: U740WM2
Free Returns & Exchanges
SINCE ITS ESTABLISHMENT IN 2012 AS TURKEY’S FIRST AND ONLY ONLINE AND OFFLINE CONCEPT STORE, SHOPI GO HAS AIMED TO BE THE IDEAL PLATFORM FOR FASHION, ART, TECHNOLOGY, AND DESIGN ENTHUSIASTS LOOKING TO DISCOVER NEW THINGS. IN LINE WITH THIS VISION, IT OFFERS A DIVERSE RANGE OF PRODUCTS, INCLUDING GLOBALLY RENOWNED BRANDS, CONTEMPORARY DESIGNS, HIGH-PROFILE COLLABORATIONS, LUXURY STREETWEAR LABELS, EXCLUSIVE SNEAKER COLLECTIONS, AS WELL AS TECHNOLOGY, HOME AND PERSONAL CARE ITEMS, AND A CURATED SELECTION OF BOOKS THAT COMPLEMENT EVERY ASPECT OF LIFE.